# Template Message Statics ### Summary The Template Message Statistics page gives you a full performance view of any WhatsApp template message you have sent. From a single screen, you can track delivery and read rates, analyze button engagement, review error breakdowns, and export raw data — all filtered by the date range you choose. *** ### Who This Is For Any Desk360 user who sends WhatsApp template messages and wants to understand how those messages are performing: support team leads, campaign managers, and customer experience managers. *** ### How to Access 1. Go to **Template Message Management** in the left navigation menu. 2. Open the **Template Messages** page. 3. Find the template you want to analyze in the list. 4. Click the **eye icon** on that template's row. The Statistics page for that template will open. The date range defaults to **Last 30 days** automatically. > If the selected template has never been sent, an empty state screen is shown instead of statistics. *** ### Filtering by Date Range At the top of the page, use the **date range dropdown** to filter all statistics on the page. The following options are available: | Option | What it shows | | ------------ | ---------------------------------- | | Last 7 days | The past 7 days | | Last 30 days | The past 30 days *(default)* | | Last 90 days | The past 90 days | | Custom range | Pick a specific start and end date | When you change the date range, all metrics, charts, and tables on the page update automatically. *** ### Top-Level Metric Cards At the top of the page, three summary cards give you an instant cost overview for the selected period: | Card | What it shows | Example format | | -------------------- | ------------------------------------------ | -------------- | | **Total Spend** | Total cost of messages sent in this period | 12.5B | | **Cost per Message** | Unit cost per message sent | $0.01 | | **Cost per Click** | Unit cost per button click received | $0.40 | Each card has an **ⓘ info icon**. Click it to see a tooltip explaining how that metric is calculated. *** ### Performance Metrics The Performance section has two tabs: **Trend** and **Funnel**. #### Trend Tab Shows the total volume of each key metric for the selected period: | Metric | What it counts | | ---------------------- | ------------------------------------------------ | | **Messages Sent** | Total number of template messages sent | | **Messages Delivered** | Messages that successfully reached the recipient | | **Messages Read** | Messages opened by the recipient | | **Clicks** | Total button taps across all delivered messages | > **Note:** If the template does not contain any buttons, the Clicks metric is not shown. #### Funnel Tab Shows the conversion rates between each stage of the message journey: ``` Messages Sent 100% ↓ Messages Delivered 46% ↓ Messages Read 56% ↓ Clicks 10% ``` Each percentage represents the proportion of the previous stage. Use this view to identify where recipients drop off. *** ### Time Series Chart Below the metric cards, a line chart shows how your key metrics changed over time within the selected date range. **What the chart shows:** | Line | Metric | Color | | ------------------ | ----------------------- | ------ | | Sent messages | Total sent per day | Yellow | | Delivered messages | Total delivered per day | Red | | Read messages | Total read per day | Blue | **How to use it:** * Hover over any point on the chart to see the exact value for that date. * Use the **legend** at the top of the chart to identify each line. * The X axis shows dates across the selected range. The Y axis shows message count. *** ### Error Message Analysis The **Error Messages** section breaks down why some messages were not delivered. It has two tabs: #### Summary Tab Displays each error category as a progress bar, showing both the count and the visual proportion relative to total errors. Common error categories include: | Error | Description | | ------------------------------------------------ | ---------------------------------------------------------------------------------------------- | | **Message undeliverable** | The message could not be delivered to the recipient's number | | **Ecosystem health: message delivery opted out** | WhatsApp's system selected this message for non-delivery as part of ecosystem quality controls | | **User number part of an experiment** | The recipient's number was included in a WhatsApp-side test that affected delivery | Progress bars are displayed in green tones — the darker the bar, the higher the proportion of that error type. #### Trend Tab Shows how error volumes changed over time, using the same date range as the rest of the page. *** ### Button Click Analysis If your template contains buttons, this section shows how recipients interacted with them. It has two tabs: #### Table View Each row represents one button in the template: | Column | Description | | ---------------- | ----------------------------------------------------------------------------------------------------------------------- | | **TAG** | The button's identifier label | | **TYPE** | The button type (e.g., Website, Quick Reply) | | **TOTAL CLICKS** | Total number of times this button was clicked | | **TITLE** | The button's display text | | **CLICK RATE** | Percentage of delivered messages that resulted in a click on this button *(calculated as: clicks ÷ delivered messages)* | #### Chart View A visual representation of the button click distribution across all buttons in the template. *** ### Message Preview On the right side of the page, the **Message Preview** panel shows exactly how your template message appears to recipients on WhatsApp. The preview includes: * The full message body text * All buttons with their labels * The message timestamp This helps you connect the performance numbers to the actual message your customers received. *** ### Top Blocking Reason In the bottom-right area of the page, the **Top Blocking Reason** widget highlights the single most common reason messages were blocked or not delivered in the last 30 days. * The total blocked count is shown prominently. * An **ⓘ info icon** provides additional context about what this metric means. *** ### Editing the Template If you identify a performance issue and want to make changes, click the **Edit Template** button at the top of the page. You will be redirected to the template editing screen. After saving your changes, you will return to the template list. *** ### Exporting Statistics To download the statistics data, click the **Export** button at the top of the page. * **Format:** CSV * **Contents:** Metric data for the selected date range The exported file is named in the format: `insights_YYYY-MM-DD_to_YYYY-MM-DD.csv` *** ### Notes and Limitations * Statistics are available for all sent template messages regardless of volume — even if only one message was sent. * Data on the page updates dynamically each time the page is refreshed. * The **Clicks** section in Performance and the Button Click Analysis section are only shown if the template contains buttons. * The **Replies** metric is currently under development and is not yet available. * Click Rate in the Button Click Analysis is calculated as: total clicks on that button ÷ total delivered messages (not total sent). * The Top Blocking Reason widget always shows data for the last 30 days, regardless of the date range selected for the rest of the page. *** ### Frequently Asked Questions **Q: I clicked the eye icon but see an empty screen — why?** A: The template you selected has never been sent. Statistics only appear after at least one message has been sent using that template. **Q: Why is my delivered count lower than my sent count?** A: Not all sent messages are successfully delivered. Delivery can fail due to the recipient's phone being off, number issues, or WhatsApp ecosystem controls. Check the Error Messages section for a breakdown. **Q: Why is the Clicks section missing?** A: The template you are viewing does not contain any buttons. Click metrics only appear for templates that include buttons. **Q: How is Click Rate calculated?** A: Click Rate = Number of clicks on that button ÷ Number of delivered messages. It measures how many recipients who received the message went on to click that button. **Q: Can I compare two templates side by side?** A: Not on this page — each statistics page is for a single template. Return to the Template Messages list and open the eye icon for a different template to view its stats separately. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://whatsapp.desk360.com/whatsapp-template-messages/template-message-statics.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.